| Website / URL | https://www.example.com/privacy-policy |
| Brand Name | Lit |
| Website Operator / Controller | LEHE Information Technology Co. |
| Privacy Contact | sales@lit-energy.net |
Privacy Policy
This Privacy Policy explains how Lit and the website operator identified above (“Lit”, “we”, “us” or “our”) collect, use, disclose, transfer, store and protect personal data when you visit our website, submit a form, download materials, subscribe to communications, or interact with our online content.
1. Who We Are
Lit is a customer-side open energy management brand focused on communities, commercial and industrial applications, and new energy scenarios. Through intelligent hardware, open connectivity and software platforms, Lit helps customers build AI-powered digital energy systems that are visible, measurable, controllable and operable.
For the purposes of this Privacy Policy, the data controller or website operator is: LEHE Information Technology Co. If you have any privacy-related questions, please contact us at: sales@lit-energy.net
2. Personal Data We Collect
Depending on how you use our website, we may collect the following categories of personal data:
- Contact information: name, business email address, phone number, company name, job title, country/region and message content submitted through website forms.
- Business inquiry information: products or solutions of interest, project requirements, industry, application scenario, expected purchase or cooperation needs.
- Technical and usage data: IP address, browser type, device identifiers, operating system, language settings, referring URL, pages viewed, click behavior, access time and approximate location derived from IP address.
- Marketing preference data: subscription status, consent record, email engagement, event registration, download history and unsubscribe status.
- Communication records: emails, online form submissions and records of our responses to your inquiry.
We do not intentionally collect sensitive personal data through our website. Please do not submit sensitive information through public forms unless specifically requested and legally necessary.
3. How We Collect Personal Data
- Directly from you when you complete website forms, request product information, contact us, subscribe to newsletters or register for events.
- Automatically through cookies, analytics technologies, server logs and similar tools when you browse our website.
- From business partners, exhibitions, distributors or public business sources where permitted by applicable law and relevant to B2B communications.
4. How We Use Personal Data
We may use personal data for the following purposes:
- To respond to your inquiries, provide product information, quotations, technical materials or cooperation information.
- To manage customer, distributor, partner, EPC, installer and system integrator relationships.
- To operate, maintain, secure and improve our website, forms, digital content and user experience.
- To analyze website traffic, campaign performance, content engagement and market interest.
- To send marketing communications, newsletters, product updates, event invitations or solution information where you have consented or where permitted by applicable law.
- To conduct remarketing or advertising measurement where permitted and subject to cookie choices and applicable consent requirements.
- To comply with legal obligations, enforce our rights, prevent fraud, maintain security and protect our business operations.
5. Legal Bases for Processing
Where applicable data protection laws require a legal basis, we rely on one or more of the following bases:
- Consent: for newsletter subscriptions, optional marketing communications, non-essential cookies or similar technologies where consent is required.
- Legitimate interests: for responding to B2B inquiries, improving our website, securing our systems, analyzing business performance and communicating with business contacts, provided that such interests are not overridden by your rights and interests.
- Contract or pre-contractual steps: when processing is necessary to respond to your request, prepare quotations, support cooperation discussions or provide requested services.
- Legal obligations: when processing is necessary to comply with applicable laws, regulatory requests, accounting, recordkeeping or compliance obligations.
6. Marketing Communications and Emailing
If you choose to receive marketing communications from Lit, we may use your email address to send product updates, technical information, industry insights, event invitations, newsletters and promotional content related to our products and solutions.
Where required by law, we will ask for your separate and explicit consent before sending marketing emails. Submitting an inquiry form does not automatically mean that you agree to receive marketing emails unless you also select the marketing consent option or another lawful basis applies.
You may withdraw consent or unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly at sales@lit-energy.net.
7. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, SDKs or similar technologies to operate the website, remember preferences, analyze performance and support marketing activities.
Cookies may include:
- Strictly necessary cookies: required for website operation and security.
- Analytics cookies: used to understand website traffic and improve content.
- Marketing cookies or pixels: used for advertising measurement, remarketing and campaign optimization.
- Preference cookies: used to remember language, region or interface preferences.
Where required by law, we will request your consent before placing non-essential cookies. You may manage cookie choices through the cookie banner or browser settings. Please complete the Cookie Policy and cookie tool list before publication.
8. Third-Party Service Providers
We may share personal data with trusted service providers that support our website and business operations, including website hosting providers, CRM systems, email marketing platforms, analytics providers, advertising platforms, IT service providers, cloud service providers, event platforms and professional advisers.
These service providers may only process personal data on our behalf or as permitted by law, and they are expected to maintain appropriate confidentiality and security measures.
9. Website Tools and Third-Party Platforms
| Tool / Platform | Purpose | Data Involved |
| Google Analytics / GA4 | Website analytics | Usage data, device data, approximate location |
| Google Tag Manager | Tag management | Tag firing data |
| Meta Pixel | Advertising measurement / remarketing | Usage data, cookie/pixel identifiers |
| LinkedIn Insight Tag | B2B advertising measurement | Usage data, cookie/pixel identifiers |
10. International Data Transfers
Because Lit may operate globally, personal data may be processed in countries or regions different from where you are located. Where required by applicable law, we will use appropriate safeguards for cross-border transfers, such as contractual protections, data processing agreements, standard contractual clauses or other lawful transfer mechanisms.
Before publication, please confirm hosting region, CRM region, analytics region, email platform region and whether personal data may be accessed by entities or service providers outside the user’s country/region.
11. Data Retention
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods may vary depending on the type of data and purpose of processing.
- Inquiry and contact form data: retained for the period necessary to respond, manage business opportunities and maintain reasonable business records.
- Marketing subscription data: retained until you unsubscribe or withdraw consent, and thereafter as needed to maintain suppression records.
- Website analytics data: retained according to the settings of the relevant analytics tool.
- Legal and compliance records: retained as required by applicable laws or internal compliance requirements.
12. Data Security
We use reasonable technical and organizational measures designed to protect personal data against unauthorized access, loss, misuse, alteration or disclosure. These measures may include access control, secure transmission, system monitoring, data minimization, vendor management and internal confidentiality controls. However, no method of online transmission or electronic storage is completely secure.
13. Your Rights
Subject to applicable laws and limitations, you may have the right to:
- Request access to the personal data we hold about you.
- Request correction of inaccurate or incomplete personal data.
- Request deletion of your personal data.
- Object to or restrict certain processing activities.
- Withdraw consent where processing is based on consent.
- Opt out of marketing communications.
- Request data portability where applicable.
- Lodge a complaint with a competent data protection authority where applicable.
To exercise your rights, please contact us at sales@lit-energy.net. We may need to verify your identity before responding to your request.
14. California and Other Regional Privacy Rights
If privacy laws in your jurisdiction provide additional rights, we will process your request in accordance with applicable law. For example, eligible residents in some jurisdictions may have rights to know, access, delete, correct or opt out of certain uses or disclosures of personal information. Please contact us at sales@lit-energy.net to submit a privacy request.
Before using this section, please confirm whether the website operator is subject to California, U.S. state privacy laws, GDPR, UK GDPR, China PIPL, or other local privacy laws based on business scope, thresholds, targeting and actual operations.
15. Children’s Privacy
Our website is intended for business users and is not directed to children. We do not knowingly collect personal data from children through our website. If you believe that a child has provided us with personal data, please contact us and we will take appropriate steps to address the issue.
16. Links to Other Websites
Our website may contain links to third-party websites, social media pages or partner platforms. We are not responsible for the privacy practices or content of such third-party websites. Please review their privacy policies before providing personal data.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or business operations. The updated version will be published on this page with a revised “Last Updated” date.
18. Contact Us
If you have any questions about this Privacy Policy or how we process personal data, please contact us:
- Company: LEHE Information Technology Co.
- Brand: Lit
- Email: sales@lit-energy.net
- Website: www.lit-energy.net